1. Government tenders

Tender presentation and scheduling control.
Collaborated with a Marketing team to complete a tender agreement - Nantou City.
Manage online marketing campaigns with Facebook to increase viewers over 60% in one week.
Successfully achieve a cost reduction of 40%.
Project management and coordination with the local and regional teams, and monitor daily tasks to complete.
Takes over the You-Tubers cooperation plan, assisting the shooting and project progress monitor , creating more than 2.3 million views in 1 month, and successfully increasing brand volume.
organized 1 sharing & matching online activities cooperatively, and attracted 500+ participants.

2. Product Development
Established business relationships with potential clients, such as Cingjing Farm, Amusement park.

產品端與電商端之運營
進行競品分析、供應商合作、成效監測和趨勢洞察，並進行產品規劃/測試/上架/維運
任職五個月期間，共完成一次政府標案、與3間年營業額上億之供應商提案。

政府標案
1. 服務建議書及活動企劃撰寫控制進度及成本，成功結案並省下近40%的執行成本。
2. 與4組KOL合作影片拍攝，一個月內影片《好食旅宿住一晚》 總觸及數為235萬次。

產品專案
1. 與3間中部大型供應商提案合作，分析市場趨勢，進行競品分析，成本計算電商營運
2. 獨力完成與廠商接洽上架、支援後台系統、結算業務網站優化
3. UX研究並與前端合作為前台網站細節優化

Organize part of  Life tour's online and offline campaigns, develop offers, balance costs and budgets, review and optimize the campaign by performance.1.   Enhance Brand Awareness.

1.   Enhance Brand Awareness.
- It built the brand image and strengthened the visibility of the Product Manager and designer.
- Planned and implemented events for distributors to develop cooperative relationships and promote brand awareness.
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2.  Campaign Associate
- Develop both online & offline marketing strategies .
- Drafting proposals or plans for marketing campaigns that is optimized based on  observations and analysis of past events.
- Following a project through its course and ensuring that everything stay on schedule.
- Offline and online campaigns planning and execution(etc. 2019/05 TTE travel fair)Introduced products to consumers at the largest exhibition in Taiwan: In the 2017/11 ITF travel fair event leader (Online & Offline), overall revenue increased 50% , and  also created the highest single-day revenue record of all websites.
- In addition to reaching 350,000+ consumers visit in 4 days and were awarded the best originality in ITF travel fair
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3.   Social Media & Content Marketing
- With the Public Relations partners, we contacted local businesses and increased club funding by 45%; membership doubled.
- Projects successfully launched over 60 online streaming programs in one year.
- Finding, negotiating and signing contracts with YouTubers to promote products, tracking the project and analyzing the promotional results at the end.
- Serving as a bridge between the company and KOL during promotion events.
- Smooth the cooperation and ensuring the achievement of preset goals and KPI.
- Negotiated with suppliers to save $400,000 in one year.

負責五福旅遊品牌線上線下推廣活動、異業合作與跨部門特殊專案執行，並執行市場調查、使用者研究把握市場動向與競品分析，提出最有助益的行銷合作方案。

策展經驗－執行企劃大型旅遊展覽、講座、記者會、法說會
影音直播－2019-2020年間，全新策畫直播YouTube官方平台，執行四檔直播帶狀節目，並擔任執行PM。
社群自媒體操作－規劃整體行銷目標、內容文案撰寫發想、廣告投放策略與成本控制。